Our users are some of the 1.2 billion people that have no access to electricity and live in the Off-Grid World. They form part of an even bigger group of an estimated 2.5 billion people who lack access to continuous power, despite being connected to the grid. We call this living on the Grid Edge.
Our users can be found in busy cities and quiet villages across the world, with the majority concentrated in South Asia and Sub-Saharan Africa. The countries with the largest concentration of Off-Grid and Grid Edge users are India, Nigeria and Bangladesh.
Our users are almost all aged between 18 and 40, with the large majority between 18 and 28 years old. They work full-time jobs, either as farmers, as manual labourers on building sites or as service workers in the local economy.
To get connected, the majority of our users use feature phones, like the Nokia 1000 range. However, an increasingly large portion of our users - 45% - are using smartphones to connect to the cellular network and access data services. We anticipate, that within the next three years, 80% of our users will own smartphones that are 3G and Wi-Fi enabled.
Our users want the same thing we all do - a long, happy life. During their life, they want to provide for their family and improve their economic prospects and the opportunities available to their children.
Having uninterrupted access to the cellular network is a big part of helping our users lead a productive life. A fully-charged phone can allow them to do everything from source better stock for their stores, to connect with their relatives in an emergency. Increasingly, our users also want access to the internet so they can find information, transact with others and be entertained.